Historic Town Center Demonstration Site
Laredo . Spain
0,076 sq.km
Extension of the demonstration area
201
Number of buildings
906
Population
19
Cultural heritage buildings
Laredo is one of the main tourist destinations on the Cantabrian coast. It has one of the biggest and most beautiful beaches in the region: La Salvé, an immense stretch of sand measuring approximately five kilometres.
The town is structured into three very different zones: (i) the old village and its neighbourhood called La Puebla Vieja, (ii) the area of the newer suburbs and (iii) the extension of the suburbs towards El Puntal. It is in the first of these areas, La Puebla Vieja, where the REGEN demo will be implemented. La Puebla Vieja was declared a Historic-Artistic Site in 1971 for its “historical preponderance” combining mansions, palace towers, churches and monasteries.
Main partners:
REGENERATION ACTIONS
These actions currently reflect each neighbourhood’s goals, but remain indicative and may be adjusted if unexpected constraints arise.
Deploy NRO to co-create the sustainable future of the Puebla Vieja together with citizens and other stakeholders
This action involves activities related to the deployment of the Neighbourhood Regeneration Office, including the organisation of Living Labs-related events and other efforts to mobilise local and regional stakeholders.
INTERVENTIONS REPLIED BY THIS ACTION:
• N49. Neighbourhood Regeneration Office.
• N10. Educate citizens on their energy use to facilitate energy savings in Buildings.
EXPLANATION OF THE ACTION:
The NRO will serve as the coordinating body to facilitate the involvement and collaboration of citizens, local actors and other relevant stakeholders in the implementation of the Actions within La Puebla Vieja, the Laredo demonstration pilot.
Foster pedestrian walkability and internal routes in the Puebla Vieja
Tailored routes to foster pedestrian mobility adapted to vulnerable citizen profiles with the intention to create accessible itineraries for all.
INTERVENTIONS REPLIED BY THIS ACTION:
• N27. Foster and prioritise pedestrian walkability to avoid vehicle use.
• N28. Manage mobility behaviour (pedestrian, motorised, transportation…) to address the carrying capacity and human traffic.
• N29. Deploy accessible pathways for older people and people with disabilities.
EXPLANATION OF THE ACTION:
Development of tailored pedestrian routes to promote inclusive mobility, specifically adapted to the needs of vulnerable citizen groups (e.g., older people, people with disabilities, children, and
individuals with reduced mobility). The initiative focuses on identifying, designing, and implementing accessible itineraries that ensure safe, comfortable, and barrier-free walking experiences across the old town of Laredo.
Plaza de la Constitución y Plaza Marqués de Albaida: from pedestrian transit to a leisure place
The aim is to shift the function of Plaza de la Constitución and Plaza Marqués de Albaida from pedestrian transit zones to welcoming leisure spaces, improving public use and urban experience.
INTERVENTIONS REPLIED BY THIS ACTION:
• N28. Manage mobility behaviour (pedestrian, motorised, transportation…) to address the carrying capacity and human traffic.
EXPLANATION OF THE ACTION:
This initiative aims to reorganize the public space and street furniture in these plazas to prioritize pedestrians, enhancing walkability and creating more inviting, people-centered environments.
Additionally, it proposes new pedestrian routes connecting Plaza de la Constitución to La Atalaya or the Santa María church, incorporating rest areas and green street furniture to improve comfort and accessibility, promoting a more sustainable and enjoyable urban experience.
Organization of healthy routes to La Atalaya. Urban spaces for play and sports activities
The development of healthy routes to the Atalaya and the integration of recreational spaces for play and sports activities contribute to a more active, accessible, and vibrant urban environment.
INTERVENTIONS REPLIED BY THIS ACTION:
• N27. Foster and prioritise pedestrian walkability to avoid vehicle use.
• N28. Manage mobility behaviour (pedestrian, motorised, transportation…) to address the carrying capacity and human traffic.
• N29. Deploy accessible pathways for older people and people with disabilities.
EXPLANATION OF THE ACTION:
This action aims to enhance walkability and active mobility in the historic district by creating accessible, enjoyable routes that connect residents to key destinations like the Atalaya. It emphasizes community co-design and inclusive urban planning, fostering healthier lifestyles through safe, well- connected pathways and integrating recreational opportunities into everyday movement.
By promoting active travel and community engagement, the initiative supports a more livable, age-friendly, and socially inclusive environment in Puebla Vieja.
The purpose is to open up La Puebla to the citizens of Laredo and visitors in general, of all ages and catering to various capacities, enriching the range of activities that can be enjoyed in the area.
Re-new / Re-use. Rehabilitation of vacant building
This action aims to revitalize La Puebla Vieja by identifying missing services and repurposing underutilized public and private buildings to support commerce and services that meet community needs and reflect local cultural heritage.
INTERVENTIONS REPLIED BY THIS ACTION:
• N7. Provide new uses to empty establishments and/or buildings (abandoned / empty / infraused).
• N8. Rehabilitate and use the buildings in historic districts to avoid heritage loss.
• N26. Integration of retail and other economic activities (e.g. tourism) in the urban core to enhance active mobility.
EXPLANATION OF THE ACTION:
This action aims to revitalise La Puebla Vieja by fostering new economic activity through the strategic identification of missing services and the reuse of underutilised spaces. By mapping empty establishments and buildings, both public and private, the project seeks to repurpose them to support commerce and services that reflect community needs and cultural heritage. It responds to the demand for a more vibrant urban core, enhances mobility through integrated economic activities like tourism, and reduces environmental impacts by promoting sustainable and localised business models. This action also supports the preservation of historic buildings by assigning them meaningful contemporary uses, helping prevent heritage loss while encouraging cultural and creative entrepreneurship.ng to various capacities, enriching the range of activities that can be enjoyed in the area.
Improve building energy efficiency. Improvement of local subsidies and awareness-raising activities
Energy assessment of the existing building stock in La Puebla Vieja, including identification of potential improvement measures (e.g., window upgrades, insulation, system and boiler replacements) aimed at enhancing energy performance ratings and outlining associated cost ranges.
INTERVENTIONS REPLIED BY THIS ACTION:
• N1. Deploy passive solutions to develop energy-efficient buildings.
• N3. Measuring smart readiness in buildings from the Energy Community
• N9. Deploy active solutions to reduce buildings’ energy needs.
• N10. Educate citizens on their energy use to facilitate energy savings in buildings (utilise smart metering, promote the use of monitoring apps and/or automated systems).
EXPLANATION OF THE ACTION:
This action aims to enhance the sustainability and energy performance of La Puebla Vieja’s built heritage. By conducting a comprehensive energy assessment of the existing building stock, the action will identify retrofit measures—such as window upgrades, improved insulation, and the replacement of outdated heating systems—along with estimated costs and anticipated performance gains. Parallelly, it will strengthen local subsidy schemes and deliver targeted awareness-raising activities for residents, property managers, and local stakeholders. Through raising awareness sessions, and the revision of municipal call-for-proposal criteria, the initiative aims to simplify access to funding, improve the ratio of energy-efficiency-focused grants, and empower the community to adopt low-carbon renovation solutions.
The action will support the 2026‑2030 State Housing Plan, accelerating decarbonisation of the historic urban core, and safeguarding cultural Heritage.
Production & sharing of Renewable Energy using Solar Panels
An incipient action to see if setting up energy communities using solar panels installed in the Old Towns or nearby makes sense and is able to produce energy for the whole neighbourhood or evaluate alternatives in the surrounding neighbourhoods.
INTERVENTIONS REPLIED BY THIS ACTION:
• N14. Setting up energy communities (legal entity) to manage the renewable energy consumption.
EXPLANATION OF THE ACTION:
It will pilot the study and possible installation of photovoltaic panels in Puebla Vieja or nearby to test whether locally‑managed solar generation can meet neighbourhood energy needs. Using the Digital Twin and GIS analyses, the action will quantify solar potential, as well as define an energy‑community legal framework, and run participatory workshops with residents and businesses to design financing, governance and consumption models.
The outcome will be, first, a feasibility package to determine if a rooftop‑based or mixed solar system can be installed in the Old Town (which is designated as heritage and where a lot of buildings are also individually protected) or nearby (while providing energy to it) and, second, the evaluation and plan of the installation itself.
Latest news from Laredo
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Contact
Sylvain Kubicki
REGEN Coordinator, Luxembourg Institute of Science and Technology (LIST)
sylvain.kubicki@list.lu
Coralie Vella
DEC Manager of REGEN project, R2M Solution
coralie.vella@r2msolution.com